Health Club Mission Statement

A companies vision statement is its goal for the long term. It is an idealistic or aspirational planning tool, often describing lofty goals that the company is unlikely to achieve. It usually complements the mission statement and the values statement.

http://www.mindtools.com/pages/article/newLDR_90.htm

Mission Statement Creation

1. To create your mission statement, first identify your organization's "winning idea".
2. This is the idea or approach that will make your organization stand out from its competitors, and is the reason that customers will come to you and not your competitors (see tip below).
3. Next identify the key measures of your success. Make sure you choose the most important measures (and not too many of them!)
4. Combine your winning idea and success measures into a tangible and measurable goal.
5. Refine the words until you have a concise and precise statement of your mission, which expresses your ideas, measures and desired result.
    

Vision Statement Creation

Once you've created your mission statement, move on to create your vision statement:

1. First identify your organization's mission. Then uncover the real, human value in that mission.
2. Next, identify what you, your customers and other stakeholders will value most about how your organization will achieve this mission. Distil these into the values that your organization has or should have.
3. Combine your mission and values, and polish the words until you have a vision statement inspiring enough to energize and motivate people inside and outside your organization.