Personal Training only or Group
Fitness Business Blueprint
Total Blueprint by Pat Rigsby
Charity Training
Training that is for the less fortunate and needy.
Needy is defined as:
Obese with diabetes or any other health condition
Morbidly Obese
Child Obesity
Any truly life debilitating situation. Like MS, severe arthritis, any chronic phsical pain.
Less Fortunate is defined as someone who just plain can't afford it!!
Client agree's to follow all workout and diet instructions or they don't get trained!! If not headed in the general direction on a bi-weekly basis then they are warned, encouraged and re-equiped if need be to ensure movement forward.
If they don't move forward a second time then warned again.
Third time then we don't train them again.
And will be done by trainers who willfully choose to train them. On their off hours. And off peak hours of the gym. Only get trained where the gym is not being used.
Are genuinely interested in the health of another.
Put all of them on Michele's "Committed" Program
Keep up on FB with "bi-weekly" report
Outside Club Marketing
Prize Insurance
Pay $700-900 for prize insurance. They provide the game and you offer to give away 10k, car etc.
ng Outside Club by Marketing Director
New Homeowner Discount
Arrange a deal with a real estate agent who has a house for sale in your market area. Offer to waive the initiation fee for the person who buys the house. You can even make the same deal with several agents. But make it more specific than just a blanket offer to anyone who buys a house. Control who gets it, so they feel like it's something special.
Free Use of Your Facility to Community Groups
Provide local groups free use of your facility during a time when you're normally closed. Guests should sign in when they arrive, and you can follow up with mailings. The groups must be responsible for their own activities, so there's little to no cost to you besides keeping the facility open.
Educational Programs
Present educational programs and lectures to local civic groups. These groups are always hungry for luncheon speakers. Presentations should be low-key and noncommercial - not a sales pitch for the club, but a generic talk about fitness or some other mutual interest
In Club Marketing
Marketing
Script Hotel
Hi Rick, I thought I would send you an email before I called. We would like to offer you the opportunity to do a trade out with us here at Premier Fitness. You and your guests get FREE access to the club and we get comped rooms. Most trade outs are dollar for dollar. But we aren't finicky about the details. Our 1 year memberships run $588 for the year. And our guest fee is $15 a day. Benefits to you: 1. One year free or 2 six month memberships to Premier Fitness (Valued at $588)!! Give it away to the employee of the year or Holiday Parties etc. 2. All guests will be able to use the club for free!! They will receive the best of service. Personally shown around the club, FREE towel service, full free access to all classes not available at the hotel including spin, pilates, yoga, zumba etc. They need only to show us their hotel key. 3. Guests will also receive discounts on Personal Training and Massage!! 4. All employee's will receive corporate discounts at Premier Fitness ($10 off each month)!! 5. Flexibility to receive 1 year or two years free each and every year!! (We get more comped rooms if you want more years free) 6. By starting a business to business relationship with us will open the door to more opportunities for you to promote your business at our club ( I have all kinds of ideas to be discussed later if you wish) We get: 1. Comped rooms of an equivalent dollar amount for out of town consultants and staff. Let's say 5 or 6 nights per year we give to you. I will plan on following up with a phone call in the next few days if I don't here from you. Any questions just call. Troy Knudson Marketing Director
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